NATURAL - this exclusive formulation combines the purifying properties of Activated Charcoal, to help remove stains and pigments from teeth

ORGANIC CHARCOAL - this exclusive formulation combines the whitening properties of activated charcoal with a complex blend of bioactive, natural and organic plant extracts.

ORGANIC INGREDIENTS - made with organic, natural ingredients. We never use Parabens, Sodium lauryl sulphate (SLS), Synthetic colours, Mineral oil, DEA, BHT or Isothiazolinones.

SUPPORTING PLANET ACTION - our products are in recycled and recyclable packaging and within FSC-certified card. Wherever possible, our packaging is made using ocean-bound recycled plastic.

VEGAN & CRUELTY-FREE - we do not test any of our products or raw materials on animals, and do not ask any third parties to test on our behalf.